Marketing to the driveways you already bid, on the pour season's clock.
A new driveway will not be replaced for a long time, but the same customer's patio, walk and garage slab, the sealer visit, the neighbor who watched the pour and the bid that never signed are all on a list you own. We build the sending from your CRM, with consent recorded, so the list keeps working when the lead platforms stop.
The concrete list is full of unsigned bids and slabs due for sealer
A flatwork company's best marketing list is the stack of bids that went out and never came back. The homeowner got three numbers, picked none, and is still parking on the cracked driveway. A short note in late winter, when the first pour dates are being set, reaches them at the exact moment they are deciding whether this is the year. The second-best list is every asphalt driveway and every sealed patio you have done, because sealcoat and sealer come due on a schedule you set, and a reminder from the company that did the work books itself.
Concrete also has a calendar that makes writing easy. In cold regions the season opens late and closes early, so an early-booking message, a patio message before outdoor season, a last-pour-dates message in late summer and a sealcoat route in midsummer each have a natural reason to exist. In warm regions the rhythm is different, with summer storms and heat shaping the year, but the idea holds: write when the weather gives you a reason, to people who already know your trucks.
What a concrete company needs from email and text marketing
Consent first, then the season, then the message.
Collect consent at the site walk
The bid form asks permission to text and email and records it with the date. The CRM refuses to send to anyone who did not agree, since unconsented marketing texts are what the lawsuits are about. Our texting rules guide covers what the law expects.
Segment by what the person has with you
Open bids, signed customers, asphalt driveways due for sealcoat, decorative customers due for sealer, property managers and the referral partners (builders, landscapers, pool companies) each get a different message. One newsletter to all of them wastes the list.
Write on the pour season's schedule
An early-booking note before the first pour date, a patio message as outdoor season starts, a sealcoat route announcement by neighborhood, and a late-summer count of remaining pour dates where the cold ends the year.
Follow up open bids by what they are waiting on
A bid waiting on the spouse, a bid waiting on a loan, and a bid that went to a cheaper competitor each get a different follow-up. Our quote follow-up guide lays out the sequence.
Ask for the review once the slab is in use
The request goes out after the cure period, when the customer has parked on it, with the direct link to your profile. A review that mentions the town and the finish is the kind that shows up when a neighbor searches.
How we build it for a concrete and paving company
Your lists, consent records and sending all live in your CRM and your own accounts rather than a rented platform.
Segments that build themselves
Every bid and job already carries the slab type, the finish, the sealer interval and the consent record, so the sealcoat route list and the open-bid list exist without exporting anything.
A season of messages written for your climate
Four to six messages drafted from an interview about your region's pour season, each one worth reading by itself, queued twelve months out and changeable whenever you like.
Pour-day neighbor notes
A door hanger with a text keyword for the houses that watched your forms go in, and a follow-up to anyone who texts, so the street you just poured on keeps producing.
Sealer and sealcoat reminders by interval
Each sealed job carries its own reminder date. The message goes out from your number, and a reply books the visit on the route for that neighborhood.
Numbers you can read
Opens, replies, site walks booked and bids signed per message, so you know whether the late-winter note or the sealcoat reminder paid for the year.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for concrete & paving, answered.
How often should a concrete contractor email past customers?
A handful of times a year, each tied to a reason: early booking, patio season, sealer due, last pour dates. More than that and the unsubscribes start. A reminder that lands when the slab actually needs sealer is never a nuisance.
Is texting customers about sealcoating legal?
With written consent recorded and an opt-out on every message, yes. Without consent, marketing texts are a legal risk. We collect consent on the bid and the system refuses to send to anyone who did not give it.
What about the bids we lost to a cheaper price?
They are the most valuable segment. The cheap slab may crack, and the homeowner's neighbor still needs a driveway. A note a year later asking how the work held up gets replies, and some of them are jobs.
Will you draft the messages?
Yes. The season's calendar and the reminder texts come from an interview with you, written in your words, and nothing goes out until you have signed off on it.
Email & SMS Marketing for concrete & paving. Owned by you.
Start with the instant website checkup of your current site: your grade and top 3 fixes, no sign-up. Or get a free system quote for the whole concrete & paving setup.
Instant website checkup