Nurture the proposal through the winter, then sell the fire pit to the patio you built.
A hardscape company's list is its open proposals, its finished patios and walls, and the partners who send it work. The proposals need patience, the past customers need a reason, and the partners need to hear from you before they forget your lead times.
The decision takes months, and the second project is the easiest sale you will make
A hardscape proposal is compared, shown to a spouse, measured against a kitchen remodel, and shelved until the weather turns. The list of open proposals is the most valuable one you have, and it needs a sequence: a note a few days after the visit, photos of a similar build a couple of weeks later, a message when build slots for the season start to fill, and a winter note that designing now means building first in spring. Each message is about their yard, because the CRM knows what was proposed.
The customers whose patio you built already know your work, your crew and your access notes. They are the buyers of the seat wall, the lighting, the fire pit and the outdoor kitchen, and of the cleaning, re-sanding and sealing at the interval you recommend. Their neighbors watched the build from the fence. A photo of the finished space a year later, with their furniture and plantings in, is a message that gets opened, and a request to share it is how the project page gets its last photo.
Partners want information more than marketing. A short quarterly note to pool builders, designers and deck companies with current lead times, a new project and a reminder of how to send a client keeps you first in line when their customer asks who does the patio. Email goes to people who gave you an address, texts only to people who agreed, and photos of someone's backyard go out only with their permission.
What hardscaping email and text marketing has to do
Stay with the proposal, stay with the install, and get permission before texting anyone or publishing their yard.
Follow up every open proposal by age
A sequence tied to the proposal's date and contents, with photos of a build like theirs, a note when the season's build slots start to fill, and a stop the moment the project signs or the customer says no.
Run a winter design campaign
A message to open proposals, design-visit no-shows and past customers when the crews are off: book the design visit now, build first when the ground thaws, with the number of spring slots stated honestly.
Offer add-ons by what they already have
A customer with a patio and no fire feature hears about fire pits; one with a wall and no steps hears about steps; one with everything hears about lighting. The segment comes from the install record, so nobody is offered what they already bought.
Send maintenance reminders at your interval
Cleaning, re-sanding and sealing reminders by the install date and the products used, grouped by neighborhood into a route the crew can run between builds, with a one-tap booking.
Keep partners current
A quarterly note to referral partners with lead times, minimums, a new project and the referral link, so the pool builder's project manager has your number when the client asks.
Ask for the review, the referral and the anniversary photo
The review request the day of the final walkthrough, the referral note a few weeks later when the neighbors have asked, and a request a year on for a photo of the space in use, with permission to publish it.
How we build it for a hardscaping company
Segments from the project record, messages written with you, sending from your own accounts.
Segments from the install record
Project type, materials, features present, install year, last sealing date, open proposal age and partner source are fields on the project, so the lists exist without exporting anything.
A hardscape calendar for your climate
The winter design push, the spring freeze-thaw check where the ground freezes, the sealing season in your dry window, the fall last-slots message and the anniversary note, each drafted together and put on the calendar a season in advance.
Proposal sequences that run themselves
Started by the CRM when a proposal goes out, paused when the estimator logs a reason, stopped at signature, with each message carrying the project's details.
Photo permission captured at the walkthrough
The final walkthrough form asks whether the finished project may be photographed and published, and the answer is stored on the project so marketing never uses a yard the owner wanted private.
Texting that is registered and consented
Carrier registration on your numbers for business texting, consent collected on the request form and the contract, STOP honored automatically and each send logged.
Numbers you can read
Proposals revived, add-ons sold, sealing routes filled and reviews collected, counted per message, so the calendar shows its own return.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for hardscaping, answered.
How much email is too much for past hardscape customers?
Three or four seasonal notes a year, plus the ones triggered by their project: the sealing reminder, the add-on offer, the anniversary note. Each goes only to the people it applies to, so a customer with a sealed patio does not get a sealing offer.
Can we text sealing reminders?
Only to customers who opted in, with the opt-in on record. What counts as consent is covered in our guide to texting rules; that is general information rather than legal advice.
Can we use photos of customers' yards in our emails?
With their permission, which the walkthrough form asks for and the project stores. Most customers say yes when asked; using a photo of a backyard without asking is how a happy customer becomes an unhappy one.
What about proposals that went cold a year ago?
Keep them on the list with a lighter touch: the winter design note and one seasonal message. Plans that stalled on money or timing come back, and the contractor who stayed polite and visible gets the call.
Will you write the messages for us?
Yes. After an interview with you we draft the calendar, the proposal sequence and the partner note in your own voice, and every message is approved by you before it goes on the calendar.
Email & SMS Marketing for hardscaping. Owned by you.
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