Marketing to the people who already handed you a key.
A cleaning company's best list is short and close: current clients, the one-time deep cleans who never started a schedule, the clients who paused last summer, and the agents and hosts who send you move-outs and turnovers. Messages timed to the calendar, sent only with consent, bring more work than any new-customer ad.
The one-time deep clean is a lead you already paid for
Every cleaning company has a list of people who booked a single deep clean before a party, a move or a visit from the in-laws, loved the result, and never booked again because nobody asked. They have seen your work, they know your team, and they have a card on file. A short message a month later offering to put them on a biweekly schedule is the highest-return marketing a cleaning company can do, and it costs nothing but the writing.
The calendar helps. Spring cleaning season, the weeks before Thanksgiving and the December holidays, moving season in late spring and summer, and the January rush of people resolving to get help each hands you a reason to write that lands as helpful rather than pushy. The holiday weeks in particular fill the same five days for every cleaning company in town; the clients who hear from you in October get the slots, and they are grateful for the reminder.
The rules matter because the channel is personal. Texts need consent you can show, and the booking form is the natural place to collect it. Marketing messages need a way to stop. A reminder about tomorrow's visit is a different kind of message from a spring promotion, and the system should know which is which.
What a cleaning company's email and texts have to do
Consent, segments, timing, then the message, in that order.
Collect consent on the booking form
Separate checkboxes for visit reminders and for offers, with the date and wording recorded on the client, so the CRM will not send a promotion to anyone who only agreed to reminders. Texting without consent is where the lawsuits come from.
Segment by relationship, not by name
Recurring clients, one-time deep cleans, move-out clients, paused and canceled clients, short-term rental hosts, real estate agents and gift certificate buyers each get different messages. A single newsletter to all of them wastes the list.
Write to the calendar you already live by
A spring deep clean note, a before-the-holidays booking reminder in October, a moving season note to agents, a January recurring service offer, and a summer message to clients who paused.
Ask for the referral with a specific name in mind
After a client's third visit, a text that asks whether a neighbor or a coworker might want the same team, with a simple thank-you whatever the answer, and the referral recorded on both clients.
Make the extra easy to say yes to
A note before Thanksgiving offering the inside of the oven and the fridge on the next visit, or windows in April, with a one-tap reply that adds it to the visit and the invoice.
How we build it for a cleaning company
Lists come from the CRM, sending goes through your own domain and numbers, and you approve every message.
Segments that build themselves
Every client already carries frequency, last visit, status and consent in the CRM, so the one-time list and the paused list are always current without exporting anything.
A year of messages written in advance
Six to eight messages for your market and your calendar, written from an interview with you, approved once, scheduled ahead and edited whenever you like.
Win-back sequences that stop when they work
A paused or canceled client gets two or three spaced messages; the moment she rebooks, the sequence ends. Our guide to winning back past customers has the wording to start from.
Registered texting and clean opt-out
Carrier registration for your texting numbers so messages deliver, STOP handled automatically, and every send logged on the client with the consent that allowed it.
Results you can read
Replies, bookings, recurring sign-ups and referrals per message, so the October holiday note and the January offer each show what they brought in.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for house cleaning, answered.
How often should a cleaning company email its clients?
Monthly at most for offers, and only when there is something useful to say. Visit reminders and receipts are separate and go as often as the schedule requires. Clients who get a promotion every week unsubscribe, and you need the channel for the reminders.
Can we text clients about openings this week?
Yes, to clients who agreed to offers. A short text to past clients in one area saying a team has an opening Thursday fills a gap with people who already know you. It still needs an opt-out line.
Is a referral reward allowed?
A credit on a future visit for the referring client is common. What you cannot do is offer anything in exchange for a review, so we keep the referral ask and the review ask in separate messages.
What about agents and short-term rental hosts?
They are business contacts and they refer repeatedly, so they get their own list: a note before moving season, a reminder that you do same-day turnovers, and a thank-you after every job they send.
Can you write the messages for us?
Yes. We draft the calendar and the win-back sequence in your voice from an interview, you edit anything you like, and nothing goes out until you approve it.
Email & SMS Marketing for house cleaning. Owned by you.
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