Marketing to the homes you've already photographed, when the furnace comes on.
A past duct customer has seen the inside of their own trunk line. That makes them easier to book again than any stranger holding a coupon. The list is yours, and it runs on a seasonal clock: fall, spring and the dryer's due date.
The coupon mailer trains people to wait; your list can train them to book
A coupon market creates price-waiters. Homeowners learn that a lower offer will come next month, so they hold out. Your own list can work the other way, because the people on it have proof. A reminder that the dryer vent is due, carrying the photo of what came out last time, is a service rather than a promotion, and it gets booked at a fair price by people who are done shopping.
The list has layers. Past duct customers are occasional. Dryer vent customers recur on an interval. Bundle customers come back every fall for the tune-up. Realtors and property managers send pre-listing and turnover work on their own calendar. Quotes that never booked are still warm for a season. Each group needs a different message at a different time, and one newsletter to everybody wastes all of them.
Consent runs through all of it. Marketing texts need written permission recorded at the booking; email needs a working unsubscribe; and a message sent when the season gives a reason reads as help, while the same message sent at random reads as spam.
What duct cleaning email and texting has to do
Consent, segments, timing, then the words.
Capture consent on the booking
Text permission asked and recorded with the date on the booking form and again on the on-site invoice, and a CRM that refuses to text anyone who did not give it.
Split the list by what recurs
Dryer vent customers get due reminders; duct customers get the fall and spring notes; bundle customers get the tune-up reminder; managers and agents get the summer turnover offer.
Send on the season's triggers
The first cold snap, the first high pollen count, the week move-ins settle in late summer, each a reason to write that the reader recognizes as timely rather than random.
Use the customer's own photos
A reminder that carries the before photo from the last visit is a message nobody else can send, and it is the most persuasive thing in this trade.
Ask for the referral after the report
A week after the photo report, a short thank-you and a plain ask for the neighbor with the same furnace, with whatever thank-you gift you choose to offer.
How we set up duct cleaning campaigns
Lists and sends run from your CRM and your own sending accounts, with nothing rented from a platform.
Segments from the CRM
Service type, last visit, due date, consent and zip code are already on each record, so lists build themselves and never need an export to a separate tool.
A year of seasonal notes
A September furnace note, an April allergy note, a December dryer-safety note and a summer landlord offer, written in your voice and scheduled a year ahead, editable any time.
Due-date automation
The dryer vent reminder fires on the interval you set, with the photo, the link and the opt-out, and stops on its own when the customer books.
Authenticated email and registered texting
Your domain set up so email passes the big providers' checks, and your numbers registered with the carriers, so messages arrive instead of being filtered.
Results you can read
Bookings per message, rebooks per reminder and replies per campaign, so you know which of the seasonal notes earns its place and which to rewrite.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for air duct & dryer vent cleaning, answered.
How often should a duct cleaning company email its customers?
Four to six times a year plus the due-date reminders. Each message should give a reason tied to the season or the house; more than that and people unsubscribe.
Is it legal to text customers a dryer vent reminder?
With recorded consent and an opt-out, yes. Marketing texts without written consent are where companies get sued. Our guide to the texting rules covers the details.
Should we send coupons to our own list?
A due-date reminder at a fair price beats a slashed number. If you do run an offer, make it an inclusion (the dryer vent with the duct job) rather than a discount that resets what your customers expect to pay.
Can you write the messages for us?
Yes. We write the seasonal set and the reminders from an interview with you, and you approve each one before it is scheduled.
Email & SMS Marketing for air duct & dryer vent cleaning. Owned by you.
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