Marketing to the people who send junk jobs, not just the people who had one.
A homeowner clears a garage once in a decade. The agent who listed the house, the property manager who turned the unit and the attorney who handled the estate send work every month. A junk removal company's list is mostly referrers, and the messages that work are written for them, with the homeowner list kept warm for the seasons.
The repeat customer in junk removal is a referrer
Most trades email their past customers for repeat work. A junk removal company's past homeowner customers mostly do not need another truck for years. What the company has instead is a list of people who send jobs on other people's behalf: realtors with listings to clear, property managers with turnovers, estate attorneys and senior move managers, contractors with debris, storage facility managers with abandoned units, and preservation vendors with trash-outs. A short, useful note to that list every quarter keeps you the first call when the next property comes up.
The homeowner list still has its seasons. Spring cleanouts, college move-out in a college town, moving season through the summer, the pre-holiday garage clear and the January pile of boxes and the old couch the new one replaced. A message timed to each, sent to past customers who agreed to hear from you, brings back a share of them and reminds the rest to mention you to a neighbor.
The channel rules apply either way. Homeowners texted about a spring special need consent you can show and a way to stop. Referral partners are business contacts, and the right message to them is informative and short: what you took on last month, that you now do hot tubs, that same-day is available this week.
What junk removal email and text marketing has to do
Two lists, two voices, one calendar, and consent on record for anyone you text.
Keep referrers on their own list
Realtors, property managers, estate attorneys, senior move managers, contractors and storage managers, each tagged by type, each getting a quarterly note written for their situation rather than a homeowner promotion.
Get consent on the booking form and keep it with the job
Two boxes at booking, one for updates about the job and one for offers, each stored with its wording and date, so the spring cleanout text reaches only the customers who said yes to offers.
Write to the cleanout calendar
Spring garages and basements, the college move-out week, summer moving season, the fall before-guests clear, and the January after-the-holidays note, each written once and scheduled.
Ask for the review the same day
A text the afternoon of the job with the direct review link, sent to every customer, since review policies bar picking only the happy ones. Our review request templates are a place to start.
Fill a truck with a short text
A truck with an open afternoon in one area means a text to nearby past customers offering that window. The opt-out line goes on it, and the people who answer already watched you load a pile once.
How we build it for a junk removal company
The CRM holds the lists, the sends leave from your domain and your numbers, and nothing goes out that you have not approved.
Segments from the job records
Every lead already carries its source, referrer, job type and consent, so the realtor list, the estate attorney list and the homeowner list stay current without exporting anything.
Messages drafted a year ahead
Four quarterly referrer notes and five or six seasonal homeowner messages, written for your market from an interview, approved once, scheduled and editable any time.
A referrer note that shows the work
A short quarterly email to agents and managers with a few before-and-after photos, what you can take now, and how to send a job in one text, with no numbers you cannot stand behind.
Texting registered and logged
Texting numbers registered through the carriers so messages arrive, STOP handled by the system, and each send saved on the contact with the consent that covered it.
Results you can read
Jobs booked, referrals received and reviews posted per message, so the spring note and the realtor email each show what came back from them.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for junk removal, answered.
How often should a junk removal company email past customers?
Four to six seasonal messages a year to homeowners who opted in, and a quarterly note to referrers. More than that and the homeowner list unsubscribes; referrers just stop reading.
Can I text a realtor about a job without an opt-in?
A business contact you already work with is a different situation from a consumer getting a promotion, but texting law is strict and the safe practice is to get consent in writing from everyone you text for marketing. Our guide to the texting rules is general information and not legal advice.
Is it worth emailing homeowners at all?
Yes, lightly. They refer neighbors, they have garages that fill again, and the seasonal note costs almost nothing to send. The referrer list is where most of the repeat work comes from.
What goes in a note to estate attorneys and senior move managers?
How you handle an estate: discretion, sorting for documents and keepsakes, donation receipts, photos for the family, and a direct line for the attorney. Nothing about prices, nothing salesy.
Can you write the messages?
Yes. We interview you, draft the referrer notes and the seasonal messages the way you would say them, and schedule nothing until you have signed off on each.
Email & SMS Marketing for junk removal. Owned by you.
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