Marketing for a trade where the customer moves once and the referral partners move people every week.
A family hires a mover every few years at most. Realtors, leasing offices, senior living coordinators and relocation contacts send moves every month. Your list has two halves, and each one gets a different kind of message, on a different schedule, with permission recorded.
The open estimates and the referral partners are where the list earns its keep
Most of a mover's customer list will not need a mover again for years, so a monthly newsletter to past customers is wasted. Two other groups are worth every message. The first is the open estimate: the customer who got a survey and a number and went quiet, usually because they are comparing. A short, specific follow-up the next day, and another a few days later with the dates still open, wins more of those than any discount. The second is the partner: the realtor whose listing closes in six weeks, the leasing office with move-outs at month end, the senior living coordinator with families who need everything handled.
The booked customer still wants to hear from you, just not with marketing. Between booking and move day they want a checklist, a packing guide, a reminder to reserve the elevator and empty the drawers, and a note the week before confirming the window. Those messages reduce move-day surprises and make the review request afterward land with a customer who felt looked after.
Consent and timing rule all of it. Marketing texts need written permission with a record of when it was given; transactional texts about a booked move do not count as marketing but still deserve an opt-out. The texting rules guide explains the line.
What moving company email and text marketing has to do
Permission recorded first, then the right list, then messages that are useful to the person reading them.
Record consent at the estimate
The quote form, the receptionist and the estimator each ask permission for texts and emails and store the answer with a date, and the CRM refuses to send marketing to anyone without it.
Follow up on every open estimate
A sequence that starts the day after the survey: the estimate again with a question, the dates still available, a note about what happens if the closing slips, then a final check-in, stopping the moment the customer books or declines. Our quote follow-up guide covers the timing.
Run a pre-move series for booked customers
The checklist at booking, packing tips two weeks out, building logistics (elevator, parking, certificate of insurance) one week out, and the arrival window the day before, each with the crew lead's name.
Keep partners informed, not pestered
A short monthly note to realtors, leasing offices and coordinators with next month's open dates, a reminder of how to book a survey for a client, and a thank-you naming the moves they sent.
Ask for the review, then the referral
The review request the morning after delivery with the direct link, the referral ask a month later when the customer has settled in and a neighbor has asked who they used.
How we build it for a mover
Lists and sending run inside your CRM on your own domain and numbers, not a rented platform that owns your contacts.
Segments from the move record
Open estimates, booked moves, delivered moves and partners are already statuses in the CRM, so each list updates itself as the move progresses and nobody exports anything.
The estimate follow-up sequence
Written from how your estimators actually talk, with the open dates pulled live from the truck board, and paused automatically when the customer signs.
The pre-move series
Checklist, packing, logistics and the day-before confirmation, written once in your voice with your policies, sent on the move's own timeline.
A seasonal calendar for partners and past customers
Winter booking reminders for summer dates, a spring note to realtors, a late-summer student and school-year note, and a December thank-you, scheduled a year ahead and editable.
Registered numbers and an authenticated domain
Texts go from carrier-registered numbers and email from your own domain, so messages arrive, opt-outs are honored on their own and every send is logged on the contact.
Reporting per sequence
Replies, surveys booked and moves won per message, so the follow-up sequence and the partner note each show what they returned.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for moving, answered.
Is it legal to text a customer who asked for a quote?
Replying to their inquiry is fine. Marketing texts afterward need written consent, recorded with the date, and an opt-out in each message. We set the consent capture up on the form and in the receptionist script before anything is sent.
How often should we email realtors and leasing offices?
Once a month is plenty if it is useful: open dates, how to book a survey for a client, and a thank-you. More often reads as noise and gets you filtered.
What should the follow-up say to someone comparing quotes?
Answer the question they are probably asking: what the estimate includes, what would make it change, and which of their dates are still open. Skip the discount; a clear explanation beats a lower number from a company that explained nothing.
Can you write all of this for us?
Yes. The follow-up sequence, the pre-move series and the partner notes come from an interview with you and your estimators, in your voice, and you sign off on each message before it is scheduled.
Email & SMS Marketing for moving. Owned by you.
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