Towing marketing that puts your number in the driver's phone before the next breakdown.
A towing customer who searches next time may find a call center instead of you. One who has your number saved will call you directly. Email and text, sent with permission, are how a one-time tow becomes a contact card, a review and a referral.
Towing customers come back, but rarely remember who towed them
Every driver has another breakdown in their future, and most households have more than one car. The trouble is that a tow happens on a bad day, and nobody remembers the name on the truck a few months later. When the next problem hits, they search again and take whatever answers. A short message after the job, with your name and number in a form the phone can save, is the cheapest repeat business a towing company can get.
The other list that matters is accounts. Body shops, dealers, fleet managers, property managers and repair shops send towing work every week if they trust you and forget you if they do not hear from you. They are not stranded drivers; they are buyers who compare response times and billing. A plain, regular note from your company to them keeps the relationship warm between calls and gives them a reason to call you first.
What towing email and text marketing has to do
Two lists, different messages, and consent recorded for both.
Ask permission at the scene or on the invoice
The payment screen or receipt asks whether the customer wants texts or emails from you, records the answer with a date, and the system will not market to anyone who did not agree.
Send a contact card, not a coupon
The first message after a tow carries your company name and number as a contact card and a short thank-you. A discount on a future tow reads strangely; being easy to find does not.
Ask for the review while the relief is fresh
Right after drop-off or payment, a review request with your direct link. Reviews that mention the road, the time of night and the driver's name are the proof the next stranded driver reads.
Write to accounts like a vendor
A short quarterly note to shops, dealers, fleets and property managers covering new trucks, coverage hours and any change in billing, signed by the owner.
Time seasonal notes to your weather
In snow country, a winter kit and battery reminder before the first storm. In hot regions, overheating and tire tips before summer travel. Useful, short and with your number at the bottom.
Never text impound customers marketing
People whose cars were towed from private property are not looking for a relationship. Keep them on transactional messages only, so your marketing list stays full of people glad to hear from you.
How we build it for towing
The lists come from your CRM, so nobody exports spreadsheets.
Segments from job types
Roadside customers, accident tow customers, accounts and impound releases are separated automatically from the job record, each with its own consent status.
Messages written for you
A save-our-number text, a review request, two or three seasonal notes for your region and a quarterly account letter, written from an interview with you and approved before anything sends.
Registered texting from your number
Texts go from your business number, registered with carriers, with opt-out handled and every message logged on the contact.
Account newsletters that look like letters
Plain emails from the owner's address to account contacts, sent from your own domain so they reach the inbox rather than a promotions tab.
Results tied to jobs
Reviews earned, repeat calls from saved contacts and account jobs after each check-in, shown per message so you can see what is worth sending.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for towing, answered.
Is it legal to text towing customers?
Marketing texts need prior consent, and the rules are strict. Transactional texts about the job (arrival times, receipts) are treated differently. Our texting rules guide covers the basics; it is general information, not legal advice.
How often should we email body shops and fleets?
Quarterly is enough for most accounts, plus a note when something real changes, like a new heavy unit or extended hours. More than that starts to read like spam.
What should we never send?
Marketing to people whose cars were impounded, anything that looks like it targets accident victims at the scene, and any message to someone who did not agree to receive it.
Do we need a separate email tool?
No. Sending runs from your CRM and your own domain, so the list and history stay with your company.
Email & SMS Marketing for towing. Owned by you.
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