Marketing that makes customers ask for your shop by name the next time glass breaks.
Glass breaks again: another chip, another car in the family, another break-in. When it does, the customer either searches, calls their carrier or calls you. Email and text sent with permission make the third option the easy one.
The next job starts with a name the customer remembers
Most people do not know the name of the shop that replaced their last windshield. If they file a glass claim next time, they may accept whichever shop the claims program suggests, because they do not have a name to give. A customer who remembers your shop can ask for it, in places where the policy and state rules let them choose. That makes your past customer list the cheapest source of future glass work you have.
Chip repair adds a timing reason to stay in touch. A small chip treated early can often be repaired, while a chip left alone through temperature swings or rough roads can spread into a crack. Seasonal reminders sent to past customers, with consent, are useful to them and bring in quick repairs. Fleets, dealers and body shops are a separate list that needs steady, business-like contact rather than retail messages.
What auto glass email and text marketing has to do
Permission comes first, then a name worth remembering, then timing that matches the roads.
Collect consent at booking or payment
The quote form, booking text or payment screen asks for permission to send emails and texts, stores the answer with the date, and the CRM blocks marketing to anyone who said no.
Make the shop name easy to keep
The first message after an install includes your exact shop name and number as a contact card, with a line on how to ask for your shop by name if they ever file a glass claim.
Remind people about chips by season
Short notes when roads turn rough after winter and before summer highway travel, explaining why an early chip repair is worth booking, with a link to book.
Ask for reviews right after the job
A review link sent after the calibration report or the final payment, while the customer still remembers the tech's name and how quickly the van arrived.
Treat fleets as accounts, not shoppers
Quarterly emails to fleet managers, dealers, rental branches and body shops about turnaround, calibration capacity and billing, from the owner's address.
How we build it for a glass shop
It runs from your CRM and your domain, with no separate list to maintain.
Segments built from jobs
Chip repair customers, replacement customers, calibration customers, claim and cash customers, and accounts sorted automatically from job records, each with its own consent status.
A year of messages written for you
A post-install message, a review request, two or three seasonal chip notes and a quarterly note for fleet and dealer contacts, drafted after we talk with you, sent only once you sign off.
Texting from your registered number
Messages go from the shop's registered business number, with opt-out handled and each message recorded on the customer's record.
Results you can read
Reviews earned, chip repairs booked from seasonal notes and repeat customers who asked for you by name, shown by message so you can tell what works.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for auto glass, answered.
Can we text customers about chip repair?
Yes, with their prior consent for marketing texts. Job texts like arrival times are handled differently from marketing. The texting rules guide covers the basics; it is general information, not legal advice.
Should we mention insurance in marketing?
Carefully. Say that customers can often ask for the shop they want and that coverage depends on their policy. Never promise a free windshield or say a claim will cost nothing.
How often should we email past customers?
A few times a year is plenty for retail customers. Fleets and body shops do well with a quarterly note and a message when something changes, like adding in-shop calibration.
Can you write the messages for us?
Yes. We draft them after a short call about your shop, and nothing is scheduled until you have read and okayed it.
Email & SMS Marketing for auto glass. Owned by you.
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