The lockout customer never needs you twice. The realtor, the landlord and the property manager do.
Most people who called you from a porch will not be locked out again this year, but they will move, lose a fob, buy a keypad lock or rent out a house. The repeat business in this trade comes from the trade partners: realtors with closings, landlords with turnovers, property managers with buildings. Your list is where that work comes from.
Two lists: the people you let in, and the people who send them
The first list is every residential and auto customer with consent recorded on the job. What they need next is predictable: a spare key or fob after the lockout, a rekey when they move or a roommate leaves, a keypad lock when the kids start coming home alone, a smart lock before a vacation. A short note at the right moment reads as useful because it is, and it brings a job that would otherwise go to whoever is nearest on the map that day.
The second list is smaller and more valuable: realtors, who want a rekey done between closing and move-in; landlords and property managers, who rekey at every turnover and want one invoice a month; office managers, who need keys cut, doors adjusted and an access control question answered. They are a few hundred contacts in a county, and a plain quarterly note with your turnaround times and a direct line keeps you the one they text.
The calendar is real in this trade too. Spring and summer are moving season and rekey season. Late summer is spare keys and keypad locks for families. Fall is when businesses review locks before the holidays and before year-end budgets close. December is travel and the smart lock question. Each one is a reason to write without selling.
What email and text marketing has to do for a locksmith
Permission first, then the right list, then a message that reads as a reminder.
Collect consent on the job, not later
At the signature screen the tech's phone asks whether the customer agrees to texts and emails, stores the answer with the time, and the system will not send marketing to anyone who declined. A lockout customer at 2 AM may say no, and that is recorded too.
Keep the trade partners on their own list
Realtors, landlords, property managers and office managers get a different cadence and a different message than homeowners, with your turnaround for a closing rekey and the commercial line in every note.
Send the spare key note after the lockout
A week after a lockout, a short text offering a spare key or fob, or a keypad lock so it does not happen again, with a booking link. It is the most natural message a locksmith can send.
Time the rekey note to moving season
A spring note to realtors and landlords about rekeys at closing and turnover, and a note to homeowners who moved in the last year, because many never rekeyed.
Ask for the review the same day
The review request goes out when the job closes, from your number, with the direct link, and it asks the customer to say what was done and where, which is what the map listing needs.
Offer the commercial review in the fall
A short email to commercial accounts and office managers before the holidays offering a walk-through of locks, closers and exit hardware, with a booking link that lands on the commercial schedule.
How we build it for a locksmith
Lists, permissions and sending stay inside your CRM and accounts you control, where a tech's departure or a vendor's price change cannot take them.
Lists that come from the jobs
Every job already carries the customer type, the job type, the consent and the date, so the homeowner list, the auto list and the trade partner list build themselves.
Twelve months of notes, written for your towns
Four to six seasonal messages (moving season, back to school, the fall commercial review, holiday travel) and the after-job sequence, written from an interview with you and scheduled ahead.
The partner sequence
A welcome note to each new realtor or property manager with your turnaround and your direct line, then the quarterly note, with replies routed to the owner.
Registered texting with opt-out
Numbers registered with the carriers so texts deliver, STOP handled automatically, and each send logged on the customer for the day someone asks.
Reporting you can act on
Replies, spare keys booked, rekeys booked, commercial walk-throughs requested and reviews posted per message, so the spring realtor note and the spare key text each show what they brought.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for locksmith, answered.
Can we text people we opened a door for?
With recorded consent, yes. Without it, marketing texts carry real legal risk under federal and state rules, and a lockout customer who did not agree should only ever get the transactional messages about that job. Our texting rules guide covers it.
How often should a locksmith email customers?
Homeowners and drivers: a handful of times a year, each tied to a season or a reminder. Trade partners: quarterly, plus a note when your turnaround or your services change. More than that and the list shrinks.
What should we send a realtor?
Your turnaround for a rekey between closing and move-in, that you can meet the buyer at the house, your direct line, and a line about keypad locks for listings. One short email, then quarterly.
Can you write the messages?
Yes. We draft the seasonal notes, the after-job sequence and the partner emails from a conversation with you, in your voice, and each one waits for your approval before it is scheduled.
Email & SMS Marketing for locksmith. Owned by you.
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