A generator website that turns a night in the dark into a booked sizing visit.
Generator buyers show up after an outage with three questions: what size, how long, and who services it. A site that answers those plainly, loads on a phone running on a car charger, and books the site visit in a few taps wins the buyer before the dealer locator sends them elsewhere.
Generator buyers decide in the dark and research on a dying phone
A standby generator is a large, infrequent purchase that people make right after they were miserable. The search often happens on day two of an outage, from a phone at partial charge, sitting in a cold house or a hot one. The buyer is motivated and impatient, and they are comparing you with the brand's dealer locator, a big box store's install program and two other local companies. The site that loads quickly, says plainly what happens next and gets a site visit on the calendar is the one they remember when the power comes back.
The questions are technical, and they worry people. How big does it need to be to run the central air and the well pump? Can it run on the gas line I already have, or do I need propane? Will the town need a permit? Why does it take weeks to install when the storm is now? A generator site that explains sizing, fuel and the permit timeline without jargon earns trust that a brochure page with a product photo never will, and it filters out the buyer who only wanted a portable unit.
Then there is the long tail. Every install becomes years of oil changes, batteries, exercise checks and repairs. A site that sells the maintenance plan as clearly as it sells the install, and that offers service on brands you did not install, builds the recurring business that carries the company between outages.
What a generator installer's website has to do
Each of these maps to a real question a homeowner asks before they let you measure their panel.
Book the sizing visit in a few taps
Name, phone, address, gas or propane, and whether anyone at home relies on powered medical equipment. That last answer lets your office prioritize, and the address lets you look at the meter location and lot before the visit.
Explain sizing without a calculator gimmick
A page that walks through essential circuits versus whole house coverage, the loads that drive the size (central air, well pump, electric range, sump pump) and why the honest answer comes from a site visit and a load calculation.
Answer fuel and placement questions
Natural gas versus propane, why the gas utility may need to look at the meter, what clearances from windows and doors the manufacturer and local code require, and what the concrete pad or composite base involves.
Show the real timeline
From visit to quote to permits to any utility work to install to inspection and startup. When buyers understand that sequence up front, fewer of them cancel in frustration during the permit wait.
Sell the maintenance plan on its own page
What each service visit includes, why units that sit without service fail during the outage they were bought for, and a signup that writes the customer straight into your plan schedule.
Load fast on a weak connection
Small images, no autoplay video, the phone number and booking button visible on the first screen. Your visitor may be on a congested cell tower in a neighborhood where every phone is searching at once.
What we build into a generator installer's site
Standard on every generator build.
An outage banner you switch on
A banner and landing page for outage weeks that says whether you are booking new sizing visits, how plan customers reach the on-call tech and what backorder waits look like, turned on and off from your phone.
Brand and dealer pages done properly
If you are an authorized dealer, a page that links to your listing on the manufacturer's own locator and describes your status in the words your dealer agreement allows, with no borrowed claims.
Install gallery with real details
Photos of real pads, transfer switches and finished installs, with the town and unit size named, which reassures neighbors who are deciding where the unit will sit on their own lot.
Requests that land in your CRM
Every sizing request and service request writes to the CRM with the address, fuel type and priority flag, pings the office by text, and gives the homeowner a confirmation listing what to have ready.
Answers built for search and AI assistants
Each page carries schema for your business, services and FAQs plus an llms.txt file, and answers sizing and fuel questions directly so assistants can cite you when someone asks who installs standby units nearby.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Websites for generator installation, answered.
Should my generator site list installed prices?
Many dealers explain the price drivers instead: unit size, fuel, transfer switch type, distance from the panel and meter, pad, permits and any utility work. If you publish a starting range, make sure your quotes can honor it. See our pricing page for how we price our own work.
Do I need separate pages for each brand I sell?
Only if you really sell and service them. A page per brand you are authorized for, plus one service page for all brands, matches how people search without implying a dealer status you do not hold.
Can the site take maintenance plan payments?
Yes. The plan page can take the first payment and set up renewal billing through your own payment account, and the customer lands in your service schedule automatically.
How does the site handle the outage-week flood of form fills?
Every request lands in the CRM with a priority flag, gets an instant confirmation and is sorted into new sales and existing customers, so nothing is lost while your team is out on service calls.
Websites for generator installation. Owned by you.
Start with the instant website checkup of your current site: your grade and top 3 fixes, no sign-up. Or get a free system quote for the whole generator installation setup.
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