Tile installers: win the shower, the backsplash and the remodeler who sends you the next three.
A tile job is bought on photos and sold on what is behind the wall. The homeowner has a picture saved and a pallet of tile in the garage; the remodeler has a schedule that falls apart if the shower is not grouted by Thursday. We build tile contractors a website, phone answering and a CRM that book the site visit, run the multi-day job and keep the photos that prove the work was done right.
- “tile installer near me”
- “shower tile installation cost”
- “backsplash installer near me”
- “bathroom tile contractor”
- “regrout shower near me”
- “can you tile over existing tile”
- “large format tile installer”
- “tile floor installation near me”
Bought from a photo, quoted from what is under the old tile
Tile buyers start with a picture. A bathroom remodel, a shower that leaks or has black grout, a dated backsplash, a mudroom floor that needs to survive dogs and boots. They save photos, pick the tile at a showroom or a big-box aisle, and often have it stacked in the garage before they look for an installer. Then they search for a tile installer nearby, or they ask the remodeler, the designer or the tile store, all of whom keep a short list of installers they trust to show up and finish.
A tile quote needs a site visit, because what decides the job is what is under the tile the homeowner can see. Is the shower on drywall or cement board, is there a waterproofing system or a prayer, is the floor flat enough for large-format tile, does the valve need a plumber before anything can be set. The price per square foot also moves with tile size, pattern, a herringbone layout, niches, benches, curbs, trim and the grout the customer wants. Two per-square-foot numbers given over the phone describe two different jobs. Lead marketplaces make this worse: on Thumbtack, a customer can contact up to five pros in the first four hours of a search, so you pay for a lead, drive out to look at a shower, and may be one of several installers who looked at it that week.
Then the job itself runs for days. Demo, substrate repair, waterproofing and a flood test, setting the walls, setting the floor, grout the next day, sealing and caulk. The homeowner wants to know when they can shower again. The remodeler needs you done before the plumber trims out and the glass company measures. Tile is indoor work, so it is steadier than the exterior trades, but it still follows the remodel seasons, with spring and fall waves, a scramble to finish guest baths before the holidays, and outdoor patios and pool decks only in the warm months. The installer who books visits fast, keeps a visible schedule and sends the photos of each stage is the one the remodeler calls first next time.
A tile website that explains the job behind the photo
The buyer already likes how tile looks. The site has to show that you can make their photo real, explain why a proper shower costs what it costs, and make requesting a site visit easy from a phone.
Shower and bathroom tile page
What a shower build includes in your shop: the waterproofing system, the flood test, the slope to the drain, the niche and the bench, shown with photos of each stage. It is the page that explains why two quotes for the same shower are not the same job.
Backsplash page
The one- or two-day kitchen job, often with tile the customer already bought. How you handle outlets, edges, under-cabinet lights and a window sill, and a quick quote from a photo and the counter length.
Floor tile page
Large-format porcelain, flatness and leveling, uncoupling membranes, heated floors and patterns, and what a multi-day floor job means for the household: which rooms are closed and for how long.
Repair and regrout page
Cracked grout, loose tiles and a shower that leaks into the room below, with an honest explanation of when a regrout solves it and when the wall has to come out. The small job that becomes the retile.
What is under the tile page
Substrates, backer board, membranes and the industry handbook you install to, in plain language, plus any certification your installers hold. Buyers who read it stop comparing you to the lowest number.
Site visit request with photos
The room, the rough size, whether the tile is already chosen or bought, who is supplying it, the timeline, and photos of the space and the tile boxes. Your estimator arrives with a plan.
Gallery by room, with before and after
Showers, backsplashes, floors and fireplaces, each with the town, the tile size and the pattern. Tile sells on photos, so the gallery is the page that closes.
Book the site visit while your hands are in thinset
An installer on the floor cannot answer the phone. The receptionist takes the call under your name, sorts new projects from repairs and scheduled jobs, asks whether the shower is leaking, finds out who is supplying the tile, and books the visit with photos requested ahead.
How AI reception worksA CRM that runs a job in stages, with photos at every one
Tile work is sequenced, and most of the sequence gets covered up. The CRM has to hold the scope per room, the material from whoever supplied it, the day-by-day schedule and the photos that prove the waterproofing was there before the tile went over it.
Scope per room
Walls and floor square footage, tile size, pattern, niche, bench, curb, trim, grout type and sealing, as line items the homeowner can pick between, so the quote reads like the job rather than a single number.
Who supplies the tile
Customer-supplied or installer-supplied, with the list of what to buy, the overage you need, the delivery date, and the box count and dye lot checked when it arrives. A shortfall gets caught before demo day, not after.
Day-by-day schedule with cure times
Demo, substrate prep, waterproofing, flood test, set walls, set floor, grout, seal and caulk, each on its own day, with the crew calendar blocking the whole run and the homeowner told when the shower is usable.
Stage photo log
Required photos at the substrate, the waterproofing, the flood test and the layout before grout, tied to the job. When a warranty question comes up, the proof is already there.
Change orders approved before work continues
A rotten subfloor, mold behind a tub surround, a valve that has to be replaced: the extra is priced, sent to the homeowner's phone and approved before the crew keeps going.
Remodeler and designer jobs
The partner's pricing, their upcoming jobs, who the homeowner is, who gets the invoice and what the partner wants to be copied on, so the crew never asks the homeowner a question the remodeler already answered.
Milestone invoicing
Deposit at booking, a draw after waterproofing or after walls are set, balance at the walk-through, each payable online from the invoice text.
Follow-up on the next project
A grout-seal reminder at the interval you recommend, and a note after the bathroom asking about the kitchen backsplash, because the second job is the cheapest one you will ever sell.
Marketing to the homes you tiled and the partners who send the rest
A homeowner who liked their shower has a kitchen, a second bath and a laundry room. The remodeler who liked your flood-test photos has a calendar full of bathrooms. Both lists are yours, and both respond to photos and timing more than to discounts.
| When | Campaign | Why it works |
|---|---|---|
| Late winter | Indoor season for the guest bath | Tile is winter work. A note to open quotes and past customers that the slow weeks are the easy time to get a guest bath done before spring fills the schedule. |
| Spring | Backsplash week | The one-day kitchen job pitched to every past bathroom customer, with photos of recent backsplashes and a photo-quote link. It fills gaps between larger jobs. |
| Summer | Lead-time update for remodelers and designers | Before the fall wave, send partners your current lead time, the weeks you have open, and three recent projects with their names on them. It reminds them who finishes on schedule. |
| Early fall | Done before the holidays | A shower takes days and a remodel takes weeks, so there is a last date to book one that will be finished before guests arrive. State it plainly and the stalled quotes reply. |
| A few weeks after the job | Review and photo request | The review link, an ask to snap the finished room once the fixtures are in, and permission to use it on the site. Twelve months later, a short check-in about caulk and grout. |
| Whenever a project is worth showing | Before-and-after email | One project, two photos, the town, the tile and what was behind the old wall, sent to the whole list. It is the only marketing email in this trade that people forward. Texts go only to people who opted in; our texting rules guide explains the consent. |
Tile Installation, answered.
Can the AI receptionist tell a caller whether their shower needs waterproofing?
It can explain, in your words, that a shower needs a waterproofing system beneath the tile and that your estimator checks what is there during the site visit. It does not diagnose over the phone, and it books the visit instead.
Can the CRM handle tile the customer bought themselves?
Yes. The job records who supplies the tile, what the customer was told to buy including overage and trim pieces, when it was delivered and what was counted at delivery, so a short pallet is found before demo rather than mid-install.
Does it make the crew take the waterproofing photos?
The crew app asks for the photos at each stage and will not mark the stage done without them. Your office sees which jobs are missing a flood-test photo before the walls are covered.
We get most of our work from two remodelers. Why do we need a website?
Because their homeowners look you up before letting you in, and because the remodelers' schedules have gaps you fill with direct work: backsplashes, regrouts and single bathrooms that come from search and never pay a referral margin.
Can it quote a shower per square foot over the phone?
It can give the range you set and list what moves the number: tile size, pattern, niches, a bench, the waterproofing system and what has to be demolished. The actual quote comes from the site visit, which is what it books.
What each piece has to do for a tile installation company.
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