Contractor website companies compared: price, ownership and what happens when you cancel

A contractor's website can come from a design shop, a marketing program, a software company that throws one in, or a builder you use yourself. The price tags look similar from a distance and the ownership terms could not be more different. Everything below is taken from each company's own site in October 2026 (linked in the sources), with their claims reported as claims, and we appear last as one option. The columns that matter most are the middle two: what is published, and what you have the day you cancel.

Three ways website companies charge

A project fee. You pay for the build, then a small amount for hosting. Contractor Growth Network, WebFX and most custom shops (including us) work this way. Hook's "$1,000 /mo" website is this model on a payment plan: the pricing page marks it "$12K Total - Split into 12 Months". The site is yours to the extent the agreement says it is, so read that clause.

A monthly program with the site included. Footbridge's "$249/Month" program says the website is "included at no cost in our monthly fee", and Townsquare and Servgrow bundle the site with listings or software. The site is cheap or free because the program is the product. The question to ask is what the site can still do the month after you stop paying.

A subscription builder. Wix, Squarespace, GoDaddy and LawnHosting rent you the tools and the hosting. You do the work, you can leave any month, and the site generally does not come with you, because it exists only on their platform. For a new company that is a fair trade, as long as the domain is registered in your own account.

The companies, one at a time

Contractor Gorilla

Contractor Gorilla has built websites for contractors for 18 years by its own count (one line on the page says 17) and lists seventeen trades from general contractors to window and door companies. It sells custom design, SEO, Google Ads, logo design and copywriting, and says a one-to-five-page site takes "4 to 6 weeks". The home page counters claim "3827 +" projects, "472 +" five-star reviews, "254 %" average client growth and "972109 +" leads, numbers nobody outside the company can check. There is no price ("Contact us today for pricing") and no stated term, and the site's Terms of Service leave ownership of client work to "the applicable proposal, service agreement, statement of work" (§7). The sticky phone bar on mobile is an idea worth copying. Ask for the ownership answer in writing before the design starts.

Footbridge Media

Footbridge Media's program page is the clearest money page in this group: "$249/Month", no contract, cancel at any time, a 90-day refund window and a three-year price freeze, with the site live "within 3-5 weeks" of layout approval. The program includes a custom site with as many pages as you need, local SEO, management of your Business Profile, a CRM, Birdeye review management, a scheduler, online payments and lead forms, and you can enroll through a checkout page without talking to anyone. The ownership answer is in the FAQ, and it cuts both ways: content and domain "are always yours", you get "all of your site files", and the web forms, CMS, dashboard, review tools and hosting all stop when the subscription does, "but those components can easily be replaced by your new marketing team". In practice a departing client has pages and a domain, and needs a developer before those pages can take a quote request again. Pricing, terms and reviews side by side: our Footbridge Media alternative page.

Hook Agency website plans

Hook sells two website plans on its pricing page: Standard at "$1,000 /mo" and Custom at "$2,000 /mo", each marked as a total ("$12K Total", "$24K Total") split into twelve monthly payments, with complex sites "up to 50k". That page also states "You own your website 100%", with a note that many companies don't operate that way. Hook's home FAQ frames its clients as growth-mode companies with $3M to $15M in revenue and explains a yearly commitment, so a small contractor buying only a website should ask whether the website plan carries the same commitment. The free on-site video shoot, with footage you keep, is a real bonus for trades that sell on photos.

Contractor Growth Network

Contractor Growth Network builds for remodelers and says exactly which ones: companies with $2M to $7M in revenue and "5+ years in business" that invest "$60k+ annually" in marketing. Companies "still in startup mode" are listed as not a fit. Websites start at "$15,000" and average "about $26,000", paid over the first six months, and SEO runs "$3,150/mo" to "$6,400/mo" by market size with a twelve-month commitment. The free three-week discovery (three calls, an ideal-client profile and an SEO audit) is generous. The site says nothing about who owns the finished website or what you receive if you leave, a strange gap for a company this precise about everything else. Ask.

WebFX

WebFX's web design pricing page starts at "$8,000/site", offers a 30-day build from three templates, and includes a cost calculator that takes a page-count range and a style level. Its home services page covers 30+ trades and links to a marketing guide for nearly all of them, and that trade knowledge is real. Neither of those pages states a contract length or an ownership policy, but the terms in the footer do: marketing work carries a six-month initial term before you can cancel (§8), completed deliverables are yours "Upon final payment" (§4), and the hosting terms remove your files seven days after hosting is cancelled. The budget form starting at "$2,500-5,000/month" signals that a website-only client is not its main customer. If you want a large, long-established agency and a published starting price, it is the one here that offers both.

LawnHosting

LawnHosting, a product of LawnPro Software, is a template builder for lawn and landscape companies: a free plan on a lawnhosting.com subdomain, a Starter plan at "$19/mo" with your own domain and no LawnPro branding, and a Pro plan at "$49/mo" that adds service-area pages, FAQ schema, analytics and pricing tables. "No contracts. Cancel anytime." and "No credit card required" are stated. There is no export or ownership wording anywhere on the site, the setup claim is under five minutes, and the one statistic on the page ("82.7%") has no source. For a lawn company that needs a page up this afternoon, it does that. For one whose site is supposed to bring in work next year, it is a starting point.

Servgrow

Servgrow is scheduling and invoicing software for about 25 trades that also sells a "Custom Pro Website" with SEO, AEO and automatic blog posts, pitched through a long lawn-care guide. The offer is "14-days free. No credit card required." and a lifetime promo ("one super-low monthly price, for life") with "Limited licenses left" and no number given. The site claims "Over 8000 top 3 rankings" with a "Verified" mark but no method, and cites industry percentages linked only to the publishers' home pages. Nothing says what happens to the website if you stop paying for the software. If you want the site and the field software from one vendor, ask that question first, and read our Jobber website comparison for the same trade-off with a larger vendor.

Townsquare Interactive

Townsquare Interactive sells websites, directory listings, Business Profile work and a business hub ("A Well Run Business": one inbox, texting, booking, estimates to invoices, automatic review requests) to HVAC, roofing, plumbing, remodeling, landscaping and other trades. Prices sit behind a two-step form, and the packages are named Get Found, Personal Support and Run Your Business. The marketing pages say nothing about contracts, but the Terms of Service linked in the footer (last updated October 2, 2026) say a lot. The initial term is the commitment in your order, then month to month (§4.1), and you may not end the agreement before that term expires (§4.2). Cancelling is by phone during weekday hours, no later than 6 p.m. Eastern the day before the next billing date, and an email does not count (§4.2, §8.5). Fees are non-refundable (§3.1). After cancelling you "will no longer have access to or ownership rights in the Website" (§4.4(i)), and the account is deleted, so ask in writing, at the time you cancel, for the contact, appointment and payment lists and the images and text you supplied (§4.4). Its counts also disagree with themselves ("23,000+" businesses on one line, "20K+" on the map; "15+ Years" beside "since 2012"). If the Personal Support package is the draw, read section 4 of the terms before you sign, or start with our Townsquare Interactive alternative page, which walks through those terms.

Wix, Squarespace and GoDaddy

The DIY builders are the floor, and for a brand-new company they can be the right floor. As listed in October 2026, Wix's paid plans run from $17 to $159 a month on yearly billing, and a paid plan is required to connect your own domain. Wix's help center says a site is built with Wix's technology and must be hosted on Wix's servers, and that a canceled plan leaves the site online at a free Wix address with Wix ads. Squarespace's plans run $19 to $99 a month on yearly billing with a 14-day trial, and its export produces a WordPress-format file that leaves out several page types, style settings and custom CSS. GoDaddy's builder page says you can start free with 50 AI credits a month and "export your code anytime". None of the three writes the pages for you or wires forms into a CRM. Our website builders list compares them in more detail, and Wix for contractors covers the move away when the time comes.

Dillard's Digital (us)

We hand-build static sites for service businesses, with the copy written from interviews, service and town pages, schema, a sitemap and llms.txt, forms wired into a CRM, and the domain, hosting and SSL in your company's name. We built our own companies' sites this way first. There is no price list; the quote is written, free, and lists what you own at the end. Hosting is a monthly line you can stop, and the files move to any host if you ever do. What we don't do: templates, promises about rankings, or a site by Friday. The websites page lists what is included, and what a contractor website costs explains what drives the number.

How to pick

• No site, no budget, first customers next week. A builder, today, with the domain registered in an account you control. Move later; the words and photos come with you, the layout does not. See how to buy a domain before you start.
• The site has to bring in work. You need written service and town pages, speed on a phone, and forms that land somewhere you check. That means a company that writes and gives you the files: a custom shop, Hook or WebFX at their price points, or us.
• One bill for the site and the software. Footbridge, Servgrow and Townsquare do this. Ask the one question that matters: what works on the site the month after you cancel? Footbridge answers it on its FAQ, Townsquare answers it in its terms (the site stops), and Servgrow doesn't.
• Growth-stage company with a marketing budget. Hook and Contractor Growth Network say in writing that you are their customer. Compare the twelve-month terms and ask both for the ownership clause.

The five-item ownership test

Whichever you choose, the test is the same five items: the domain in your registrar account, the hosting account in your name, the source files, forms that still deliver, and owner access to your Business Profile and analytics. Our contracts and ownership comparison shows what the agencies in this group say about each, what happens to your website when you cancel walks through what each kind of vendor hands back, and the instant website checkup will tell you whether the site you have today already does the job, which is sometimes the cheapest answer of all. Our pricing page has the full list of what a client owns when we are done.

Frequently asked questions