Email the EV owners and the salespeople who already know you, when something actually changes for them.
A charger install is usually a one-time job, but EV owners buy second cars, move, and tell coworkers who installed theirs. Salespeople send buyers every month. That list belongs to you, and it pays off as long as each message is worth opening.
Most of your next jobs come through people you have already met
A homeowner with one EV often has a second car that will be replaced within a few years, and EV households tend to know other EV households. The installer who sent a clean closing packet and a short check-in later is the one they recommend. The same goes for salespeople: they move between stores, but they keep sending buyers to whoever made their customer happy last time. Neither group needs a weekly newsletter. They need a note when it matters to them.
Charger work also has calendar triggers you can write to. Year-end delivery pushes, new model launches, the season when condo boards set their budgets, the anniversary of an install and the time a utility updates its program pages all give you a reason to write that is about the reader, which is what keeps people from unsubscribing.
Who is on the list and what they get
Separate lists for separate readers, each with consent recorded and an easy way out.
Past install customers
A check-in after the first month, an install anniversary note on breaker trips and firmware updates, and a reminder that the circuit can be planned now for a second EV.
Dealership salespeople
A short partner update with the installs their buyers received, the photo quote link they can text, and your current booking lead time ahead of each delivery push.
Condo boards and property managers
A note before budget season about shared parking charging, load sharing and the documents you bring to a board meeting, sent only to people who asked to hear from you.
Quotes that did not close
One follow-up after the quote with the option to rebook, and nothing more. A buyer who chose someone else should not hear from you every month.
Consent on file for every channel
Email and text consent recorded at the form or the agreement, with the date and the wording shown, and opt-outs honored automatically. Our texting rules guide covers the general requirements.
What we set up
Your CRM holds the lists, and every message goes out from your company's domain.
Lists built from real jobs
Customers, partners, boards and open quotes are tagged automatically from the CRM, so a message about second chargers goes only to people who already have one installed.
Triggered messages
The thirty-day check-in, the anniversary note and the quote follow-up send themselves from the job's dates, and stop when the person replies or opts out.
Sending set up correctly
Authentication records on your domain, a visible unsubscribe link and a physical address in every message, following the bulk sender rules covered in our sender requirements guide.
Plain incentive language
When utility or state programs change, a note pointing customers to the official pages and reminding them where their documents are. It never states an amount or promises eligibility.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for ev charger installation, answered.
How often should a charger installer email customers?
Rarely, and only with something useful: a check-in, an anniversary note, a program update pointing to official pages. For most customers that means a few messages a year, not a monthly blast.
Can I add every dealership contact to my newsletter?
Only people who agreed to hear from you. Ask salespeople directly when you drop off cards, record their consent, and keep their messages about their customers rather than your promotions.
Should I text or email past customers?
Email for longer updates and partner reports; text only for short, timely notes to customers who gave texting consent, with opt-out wording included.
Email & SMS Marketing for ev charger installation. Owned by you.
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