The unsigned quote and the street you just fenced are the two best lists a fence company owns.

A fence buyer collects quotes, then life happens. The pool install slips, the puppy settles down, the spouse wants to think about vinyl. Many of those quotes never get a yes or a no, and the company that checks in two days later, then a week later, then once more before the schedule fills, signs a share of them that a company waiting for the phone never sees. The follow-up has to be useful each time: a photo of a similar fence, a note on what the quote includes that a cheaper one may not, an honest update on how far out installs are.

The second list is the street. A fence is the most visible job in home services; every neighbor watches the posts go in and sees the finished run every day. A postcard or a note to the homes on that street, with the photo and your name, arrives while the fence is still new. Add a yard sign, once the customer agrees to it, and the street becomes a source for years.

Past customers come back for smaller things on their own schedule: a stain or seal reminder for wood on the anniversary of the install, a gate adjustment after the first winter, a repair after a windstorm, a second run when they add a pool or a dog. Partners, meaning pool installers, landscapers, dog trainers and realtors, want to hear from you a few times a year with something they can pass along.