Sealcoating email that brings past customers back on schedule and fills next season before it starts.
Asphalt maintenance repeats, which makes your customer list one of your best sources of work. Email that reaches past driveway and lot customers when their pavement needs attention can book a large part of the season, as long as everyone on it opted in.
Your past customers are next season's schedule
A driveway that was sealed a few seasons ago will need it again. A lot that was restriped will fade. Crack filling is never really finished. Each customer you have served is likely to need you again, but most will not remember your name when the time comes. A short email when their pavement reaches the time for another service keeps your company first in line.
Commercial clients plan differently. Property managers and HOA boards often set maintenance budgets well ahead and approve work at scheduled meetings. A note before that planning season, with a reminder of what you did last time and what is due next, can turn a single job into a long relationship.
What asphalt email has to do
Every email should be tied to a real season or a real maintenance need.
Reseal and crack fill reminders
Customers whose driveways or lots reached your recommended interval get a short note with a link to book, sent at the start of the season.
Early booking before the season opens
Before plants open in colder regions, invite earlier customers and homeowners who got an estimate but never booked to reserve a spot on the schedule.
Before-winter crack fill
In freeze and thaw regions, open cracks let water in that expands when it freezes. A late summer email offering crack filling makes sense for past customers there.
Commercial planning notes
A message to managers and HOA boards before their budget season, summarizing past work, what is due and how to schedule a site walk.
Honest, compliant sending
Every message identifies your company, includes a mailing address and carries a working unsubscribe link, which the FTC CAN-SPAM compliance guide lists among the basic requirements.
What we set up for asphalt companies
Email runs from the CRM so lists and due dates stay current.
Due-date lists from property records
The CRM builds each season's reminder list from the last service date and interval on every property, no spreadsheet needed.
Neighborhood route offers
When a sealcoat crew is working a neighborhood, past customers on nearby streets who opted in can get a note offering a spot on that route.
Commercial plan proposals
A templated email that sends a manager their multi-year maintenance plan with options and a link to approve online, timed ahead of the board meeting where budgets are set.
Domain authentication
SPF, DKIM and DMARC records published on your domain, so a spring reseal reminder lands in the inbox instead of a spam folder the customer never opens.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for asphalt paving & sealcoating, answered.
How often should we email past sealcoating customers?
Mostly when something is due: an early booking note, a reseal reminder when their interval comes up, and perhaps a crack fill note before winter. That is enough to stay remembered without wearing out the list.
Can we email property managers we found online?
CAN-SPAM covers business-to-business email, so identify your business, include an address and honor unsubscribes. Email providers also set their own rules about purchased or scraped lists, so a list of people who asked to hear from you works best.
Should we send promotions or discounts?
Only if they fit your pricing. A due reminder with a booking link often works without a discount because the customer already knows they need the service.
Email & SMS Marketing for asphalt paving & sealcoating. Owned by you.
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