Gutter marketing that books the fall before the leaves fall and offers guards to the people who keep calling.
A gutter company's best list is its past customers, because their trees grow back every year. Writing to them at the right moment fills the fall schedule early, and the customers who keep paying for cleanings are the natural audience for guards. All of it starts with consent you collected when they booked.
Your customers' trees guarantee a reason to write every year
Most gutter customers need the same service at roughly the same time every year. The ones who booked last November will need it again next November, and if they hear from you a few weeks before the leaves come down, most of them will simply book again. If they do not hear from you, they search, and the search puts them in front of every other company on the map. A simple reminder sent before the rush is the cheapest marketing a gutter company has.
The list also tells you who is ready for a bigger job. A customer who booked two cleanings this year, or whose crew notes say the gutters were packed solid, is a guard prospect. A short message with photos from their own house and an offer to measure while the crew is there is far more persuasive than a generic guard ad. The same goes for customers whose crew noted sagging runs or leaking corners that need repair.
Five messages a gutter list should carry
Each depends on permission you already hold, and each is timed to your trees or your storms.
Collect consent when they book
The booking form and the plan signup ask permission to send reminders and offers by text and email, recorded with the date and wording, and nobody without consent receives marketing. Our texting rules guide explains the federal requirement.
Remind past customers before the rush
A reminder a few weeks before your local leaf drop to everyone who had a fall cleaning last year, with a link that books them into a date on their area's route.
Renew plans before they lapse
Plan customers get a note before renewal stating what is included, what it will cost under your terms and how to change or cancel. Surprises at renewal lose plan customers.
Offer guards to the right houses
Customers the CRM flagged as guard prospects get a message with their own before photos and an offer to measure during the next cleaning. Everyone else does not get the guard pitch.
Send storm prep notes when it matters
Before a hurricane season or a forecast heavy rain, a short note to past customers in the affected area about checking for overflow, with an option to book a cleaning before the storm.
How we set up gutter company marketing
Lists come straight from the house records and visit notes, and messages go out from sending accounts your business owns.
Segments based on visits and notes
Fall-only customers, spring and fall plan members, guard prospects, repair candidates and property managers, each built automatically from the visit history and crew notes.
A yearly calendar of messages
A spring reminder, a pre-leaf-drop reminder, a plan renewal, a guard offer and a storm template, written with you in your voice and scheduled to your region.
Booking links in every message
Each reminder links straight to booking with the address and house details already filled in, so a repeat customer can rebook in a couple of taps.
Results you can count
Rebookings, plan renewals and guard estimates each campaign produced, so you know which messages to keep and which to drop.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for gutter services, answered.
When should we send the fall reminder?
A few weeks before the leaves usually drop in your area, which shifts by region and by year. Watch your own booking dates from last fall and send the reminder ahead of the earliest ones.
How do we offer guards without annoying cleaning customers?
Send the guard offer only to the customers whose history supports it, such as two cleanings in a year or heavy debris noted by the crew, and include their own photos so the message is about their house.
Can we text past customers without asking?
Marketing texts need prior written consent under federal rules, so text only customers who agreed when they booked. Service messages about a scheduled visit are treated differently, but keep the two separate.
What about a referral program?
A thank-you after a good cleaning, with an offer for any neighbor who books, works well in this trade because neighbors share the same trees. Our referral program guide covers how to set one up.
Email & SMS Marketing for gutter services. Owned by you.
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