Fill the spring book from your own list before the first ad runs.
A mason's list holds every quote that never signed, every customer whose other chimney or front steps are next, and the sweeps, roofers and inspectors who send work. Written to a few times a year, when the season gives a reason, that list fills the schedule before a dollar goes to a lead platform.
Masonry has a calendar, a backlog and a list of people who said maybe
Open quotes are the biggest group on a mason's list. Someone had a visit in May, got a written quote, and did nothing, because the wall is still standing and summer got busy. In late August, a note saying the fall schedule closes on a date and a deposit holds a week turns a share of those maybes into signed work. No ad reaches that person as cheaply, because you already know them and they already know your price.
Past customers are next. A rebuilt chimney does not need rebuilding, but the same house has steps, a stoop, a garden wall or a second chimney, and the neighbor watched your crew for a week. A message after the first winter asking how the joints look, with a photo of their own job, earns the review and the neighbor's name. Partners are the third group: a chimney sweep or a home inspector who sends you one job a month is worth a short note each season reminding them you are still answering and still booking.
What a mason's email and texting has to do
Permission, then the season, then a message worth opening.
Get permission at the site visit
The quote form asks whether the homeowner wants email and text updates and records the answer with a date. Texts go only to people who said yes in writing; that is where the legal risk sits.
Separate the open quotes from everyone else
Open quotes, past customers by job type, partners and commercial contacts each get their own messages. A note about the fall deadline means nothing to a customer whose chimney was done in June.
Write to the season
The thaw note in late winter, the winter-damage walk-around in spring, the fall-deadline note in late summer, the chimney-before-burning-season note in early fall. Each arrives when the reader has a reason to care.
Tell open quotes when the window closes
The most effective message a mason sends is the one that says the last exterior work of the year starts in a named week and a deposit holds a slot. It replaces a dozen awkward follow-up calls.
Ask for the review and the referral after a winter
A review request the week the job finishes, then a note after the first freeze-and-thaw season asking how the work held up and whether a neighbor needs a look. Work that survives a winter is the proof masons sell on.
How we build it for masons
Everything runs from your CRM through sending accounts that belong to the business.
Lists that come from the job records
Open quotes, past customers and partners are already in the CRM with their consent flags, so the groups above exist without a spreadsheet export.
Season-open and season-close messages written once
Two templates with blanks for the dates, approved by you, sent to the right group when the backlog opens in spring and when the fall schedule starts to fill.
A year of notes for your region
Four to six messages written for your climate and your jobs, scheduled ahead and editable, each one useful on its own even if nobody books.
Texting from registered numbers
Business messaging registered with the carriers so the texts deliver, with opt-outs honored automatically and each send logged against the contact.
Results by message
Opens, replies, visits requested and quotes signed for each note, so you can see whether the fall deadline message or the chimney note did the work.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for masonry, answered.
How often should a mason email past customers?
A handful of times a year, tied to the season. A spring walk-around note, a fall deadline, a chimney reminder and a thank-you is plenty. Monthly newsletters from a masonry company get deleted unread.
Is it legal to text people who got a quote from us?
With their written permission recorded at the visit, yes. Without it, marketing texts are a lawsuit risk no matter how friendly the message. The texting rules guide on this site explains what counts as consent.
What do we send to the chimney sweeps who refer us?
A short note each season: what you are booking, how fast you can look at a crown or a flue liner job, and the direct number their customers should use. Keep it to a few lines; they are reading it from a roof.
Can you write all of this for us?
Yes. We interview you about your season, your jobs and the way you talk to customers, write the calendar and the two season messages in that voice, and you approve each before it is scheduled.
Email & SMS Marketing for masonry. Owned by you.
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