Stay in touch with every wall you have looked at, and with the people who send you houses.
Re-coated walls hold up for years, yet the house keeps cracking a little, the neighbors keep noticing your scaffold, and agents keep listing homes. Your list of customers, inspected houses and referral partners belongs to you, and a few useful messages a year keep it working.
Your best list is made of agents, inspectors and houses that said later
Stucco work comes from three groups. Past customers rarely need a full re-coat again soon, but they call about a new crack, a color refresh or a repair after a window replacement, and they recommend you to the street. Houses you inspected and did not repair are a bigger group: the buyer walked away, the seller fixed only what the contract required, or the homeowner decided to wait. And the agents, home inspectors, painters and window installers who send you work are worth more than any ad, because each one can send many houses over the years.
Each group wants something different. A homeowner wants to know when to look at their walls and what a small problem looks like before it grows. An agent wants to know you can turn a report around before a deadline. A painter wants to know you will fix the crack before they paint over it. The timing comes from weather and the housing market: before the rainy season in your region, after a freeze in colder climates, and before the spring listing rush.
How stucco email and texting should work
Permission, then audience, then timing.
Capture permission when the house first comes in
Both the inspection request and the estimate signature page include opt-in boxes for email and texts, and the timestamp is stored. Contacts without that opt-in are blocked from marketing sends, which is the main protection against texting lawsuits.
Split the list by relationship
Repair customers, re-stucco customers, inspected but unrepaired houses, interior plaster customers, agents and inspectors, and trade partners hear about different things. Lumping them into one bulletin wastes the attention of each.
Write before the weather tests the wall
A short note ahead of the rainy season about stains, window corners and the base of the wall, with an offer to walk the house. Timed to your region, it reads as useful rather than pushy.
Keep partners informed between listings
A brief note to agents and inspectors before spring listings with your current scheduling lead time and a sample report link, and a thank-you after each report you write for one of their clients.
Ask for the review after the color settles
Wait until the finish has cured and the homeowner has seen it in daylight, then send the review link. A request sent while the patch is still dark invites the wrong comment.
How we build marketing for a stucco company
Messages go out through your stucco CRM and mail accounts your business controls, to contacts you already have.
Segments built from job records
Because each lead and job already carries its type, consent, referral source and the property's finish, segments update themselves. Nothing is exported to a separate platform.
A calendar matched to your climate
A handful of notes drafted after a conversation with you, keyed to your local rainy season, freeze pattern and listing season, scheduled ahead and editable any time.
A partner update template
A short, plain message for agents and inspectors with your lead time and a link to book, sent quarterly or whenever your schedule opens up.
Registered texting and clean opt-outs
Your business numbers are registered for marketing texts, every message carries opt-out wording, and STOP replies remove the contact from text sends automatically.
Results by message
Replies, inspections booked and jobs sold per message and per segment, so you can see whether the pre-rain note or the partner update earns its place.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for stucco & plaster, answered.
Is it legal to text past stucco customers?
With their prior written consent for marketing texts, yes; without it, you take on real legal exposure. The guide to texting rules covers what consent to collect; treat it as background reading and check specifics with your attorney.
How often should we email agents and inspectors?
Every few months is plenty, plus a thank-you after each referral. They get a lot of email, so short and useful wins.
What do we say to houses we inspected but never repaired?
A plain reminder that the report is on file, what to watch for on that wall, and an offer to re-check before the rainy season. No pressure, no scare language.
Who drafts the notes to homeowners and agents?
We do, after talking with you about your jobs and partners. Nothing reaches a homeowner or agent until you have said yes to it.
Email & SMS Marketing for stucco & plaster. Owned by you.
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