Answer the stranded driver at 3 AM, send the right truck, and get paid for every hook.
Towing is the one trade where nearly every customer is having a bad day and needs a truck now. The company that answers, gets an exact location and gives an honest arrival time wins the call. We build towing companies a website, phone line and dispatch-aware CRM that do that around the clock, and keep the driver, the fleet account and the call history yours.
- “tow truck near me”
- “24 hour towing near me”
- “towing service open now”
- “flatbed tow for all wheel drive car”
- “jump start near me”
- “locked keys in car help”
- “where was my car towed”
- “heavy duty towing for box truck”
Every call is urgent, and the search results are crowded with middlemen
A towing customer does not compare companies the way a homeowner compares roofers. They are on a shoulder with hazards flashing, in a parking lot with a dead battery, or standing next to a crumpled bumper after a collision. They search on a phone, tap the first number that looks local, and stay with whoever picks up and can say when a truck will arrive. If your line rings out, that driver is gone in seconds and will not call back.
The search results for towing are crowded with operators that do not own a single truck. Call centers and lead resellers build listings and sites that read like a local company, take the call, quote a price, and then sell the job to whichever operator in the area accepts it. The driver thinks they hired a local business and gets a stranger with a different name on the door. Motor clubs and roadside programs work in a similar way from the other side: they own the member, set the rate, and send the job to a network. Both can fill slow hours, and neither builds a customer who calls you by name next time. Your own number on your own trucks, your own map listing and your own website do.
Towing work also splits into very different kinds of calls. Roadside service (jump starts, lockouts, tire changes, fuel delivery) is quick and cash or card on the spot. Light duty tows for breakdowns and collisions may involve an insurance company, a body shop and a storage bill. Private property impounds and police rotation calls follow rules set by your state and city, which often cap rates and spell out release procedures, so check them where you operate. Fleet, dealer and repair shop accounts bring steady scheduled work billed on terms. Weather drives surges: the first snow, an ice storm or a heat wave fills the board with spinouts, dead batteries and overheated engines in a single afternoon.
A towing site built for a driver standing on the shoulder
The visitor is stressed, outdoors and probably on a weak signal. The site has to load fast, show the phone number in the first screen, say what you tow and where, and make it easy to share a location.
Roadside assistance page
Jump starts, lockouts, flat tire changes and fuel delivery, each with what the driver should have ready, so the caller knows you handle small problems as well as tows.
Light and medium duty towing page
Flatbed and wheel lift options explained in plain words, including which vehicles need a flatbed (many all wheel drive cars, low cars, motorcycles), so the caller asks for the right truck.
Accident towing page
What happens after a collision tow: where the car goes, how storage works, how to get personal items out and how the insurance company usually gets involved, without promising what any carrier will pay.
Find my towed vehicle page
For the person whose car was impounded from a lot: your yard address, release hours, what documents to bring and how to pay. It cuts angry calls and shows you follow the posted rules.
Heavy duty and commercial page
Box trucks, buses, equipment hauling and recovery, with the trucks you run named, for fleet managers and dispatchers who search differently from stranded drivers.
Service area pages
One page per town, highway stretch or county you actually cover, with honest notes on how far your trucks run, so the page matches local searches without inventing addresses.
Fleet and dealer accounts page
How a shop, dealer or fleet sets up an account, how calls get dispatched and how billing works, written for the person who signs vendor agreements.
Pick up the 3 AM breakdown call while your driver is on another hook
Most small towing companies have one person taking calls and driving at the same time. Our AI receptionist picks up with your company greeting, gets the exact location, the vehicle and the problem, quotes only what you have approved, and sends the job to your on-duty driver by text with the details already filled in.
How AI reception worksA CRM that thinks in calls, trucks and storage days
Generic field software assumes a booked appointment next week. Towing runs on dispatch: a call in, a truck out, a hook, a drop and a bill, often within the hour, sometimes followed by weeks in storage. We build the CRM around that.
Call to dispatch in one record
The call becomes a job with location, vehicle, problem, destination and who is paying, assigned to a driver and truck, with times for dispatched, on scene, hooked and dropped.
Truck and driver board
Which trucks are out, which are free, which are flatbeds or heavy units, and where each driver is, so the person taking calls gives honest arrival times.
Impound and storage records
Vehicle details, the property or agency that ordered the tow, photos at pickup, storage start date, notices sent and release paperwork, kept together so you can follow the rules your state and city set.
Account billing
Repair shops, dealers, fleets and property managers billed on their own terms and rates, with each job tagged to the account and grouped on a monthly statement.
Motor club and rotation tracking
Calls from motor clubs and police rotation logged separately from your own customers, so you can see how much of your work depends on each one and what it pays after waiting for payment.
Photo and damage documentation
Pickup and drop photos attached to the job with time stamps, ready if a customer later claims a scratch happened on your hook.
Lead source on every job
Whether the call came from your site, your map listing, a truck door, a body shop or a reseller, so you can tell which sources produce paying customers who call you back.
Turn one bad day into a customer who saves your number
A towing customer will need you again: another breakdown, another family member, a car to move to a shop. They will only call you directly if your number is in their phone. Email and texting, sent with consent, put it there and keep the shops and fleets that send repeat work close.
| When | Campaign | Why it works |
|---|---|---|
| Right after the job | Save our number text | A short thank-you with a contact card attachment and a review link. The next time that driver is stranded, your name is in the contacts list instead of the search results. |
| Late fall | Winter readiness note | In cold regions, remind past customers about battery checks and a winter kit before the first freeze, and remind them you answer at night when the first storm hits. |
| Before summer road trips | Heat and travel reminder | Tire pressure, coolant and what to do if the car overheats on the highway, with your number for a tow if it does. |
| Quarterly | Shop and fleet account check-in | A note to the body shops, dealers and fleet managers you work with about response times, billing and any new trucks, so accounts stay with you instead of drifting to a cheaper bid. |
| Ahead of property manager budget season | Private property impound outreach | Where your area allows private property towing, a plain letter to apartment and lot managers explaining signage, how you follow local rules and how release works. |
Towing, answered.
Can the AI receptionist dispatch a truck by itself?
It can collect everything a dispatcher needs and text it to the on-duty driver or dispatcher by your rules. Most owners keep a person accepting the job and confirming the arrival time, because only your driver knows how long the current hook will take.
Will it quote tow prices over the phone?
Only the prices you approve, such as a flat fee for a jump start or a base rate inside your town. Long tows, recoveries and accident scenes are better quoted by a person, and some cities set rate rules for certain tows, so check yours.
Can the CRM handle impound notices and storage?
Yes. We build fields for the ordering party, notice dates, storage days and release documents. The rules for notices and fees vary by state and city, so we set the reminders to match the rules you tell us apply to you. Nothing here is legal advice.
We get a lot of motor club work. Should we drop it?
Not necessarily. Many towing companies keep motor club work to fill slow hours. The CRM shows what each source pays and how fast, so you can decide how much of your truck time it deserves while you build calls that come to your own number.
How do we compete with call centers that pose as local towing companies?
Be the real local company everywhere a driver looks: a verified map listing with your actual yard or service area, real truck photos, reviews that name your drivers and towns, and a phone that a person or your assistant answers on the first ring.
What each piece has to do for a towing company.
Built for towing. Owned by you.
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