A towing CRM that runs from the first ring to the release paperwork, not just the invoice.
A tow is a dispatch job first and a customer record second. The software has to capture a location and vehicle in seconds, put the right truck on it, time every step, and then keep track of what happens next, whether that is a body shop drop, a storage lot or a monthly account statement.
Towing has a dispatch board, a storage yard and a billing desk in one small company
Most field service software expects you to book a customer for Thursday afternoon. Towing does not work that way. The call comes in now, the truck leaves now, and the job may be finished before a normal scheduling tool would have sent a reminder. What matters is the sequence of times (call received, dispatched, on scene, hooked, dropped), who has which truck, and whether the caller is a cash customer, an account, a motor club member or a police rotation call.
Then the job may keep going for weeks. An accident tow can sit in your yard while an insurer decides whether the car is a total loss. A private property impound needs notices and a release process that follow your state and city rules. Fleet and shop accounts need their jobs grouped and billed at their rates. A spreadsheet beside a dispatch app is how most small towing companies handle this, and it is where storage days and unbilled account calls get lost.
What a towing CRM has to track
If any of this lives on a whiteboard or in a driver's text messages, money leaks.
Intake in under a minute
Caller, callback number, exact location with landmarks, vehicle and condition, drive type, destination and payer, captured on one screen so the person on the phone can dispatch while still talking.
A live truck and driver board
Each truck's type, status and current job, with drivers' shifts, so the dispatcher can see who is closest and whether a flatbed or heavy unit is free before promising a time.
Every step time stamped
Dispatch, arrival, hook and drop times recorded from the driver's phone. They settle arguments with customers and accounts, and they show where your response times really slip.
Storage and impound files
The ordering party, photos at pickup, storage start, notices sent with dates, holds placed by police or insurers, and the documents collected at release, kept per vehicle until it leaves the yard.
Account and club billing
Body shops, dealers, fleets, property managers and motor clubs each with their own rates and terms, and every job tagged so statements and club submissions build themselves at month end.
Driver pay and truck costs
Commission or hourly pay per driver tied to completed jobs, and fuel and maintenance costs tied to trucks, so you can see which units and which kinds of calls actually make money.
How we build a towing CRM
We built a CRM for our own service companies first, and we fit each one to the operator.
Your call types as job types
Roadside, light duty, accident, impound, rotation, heavy recovery and account transport each get their own fields and rules, using the names your dispatcher already uses.
A driver app that works with gloves on
Big buttons for on scene, hooked and dropped, a camera button for damage photos, and offline saving for dead zones, syncing as soon as the phone gets signal.
Card and payment at the scene
A payment link or card reader tied to the job so cash customers pay before the vehicle is released, with receipts sent from your business number.
Storage day counting and reminders
The system counts storage days, flags vehicles approaching the point where your local rules require a notice, and reminds the office to act. You set the rules; we put them in.
Owner reporting without exports
Calls by source and type, response times by shift, revenue per truck, unpaid account balances and vehicles in storage, on one screen.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Custom CRM for towing, answered.
Is a custom CRM better than dedicated towing software?
Dedicated towing software is built for the average operator and is a good fit for many. A custom build fits your call types, accounts and reports exactly and runs in accounts your company owns. We are happy to compare the two honestly against how you work.
Can it take police rotation and motor club calls?
Yes. Those calls get their own source and billing rules, letting you compare the truck hours each one eats against what it pays, separate from customers who call you directly.
Does it handle lien and abandoned vehicle paperwork?
It can store the documents and dates and remind you of deadlines you define. The legal process for unclaimed vehicles varies by state, so the steps come from your state's rules and your attorney. This is general information, not legal advice.
Can my drivers see only their own jobs?
Yes. Drivers get a limited login with their assigned calls, the details they need on scene and the photo checklist, without access to account pricing or other drivers' pay.
Custom CRM for towing. Owned by you.
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