Give last spring's customers first pick of this spring's dates, before anyone else can.
A window customer who hears from you the week the sun comes back books again. One who does not sees a door hanger from someone else. The list you already own, written to at the right moments, is what turns one-time cleanings into spring and fall accounts.
Windows get dirty on a calendar, and the calendar is yours to use
Nobody wakes up thinking about their windows. They notice them when the low spring sun hits the glass, when the invitations go out for a graduation party, when the realtor schedules photos, and when the holiday guests are two weeks away. Each of those is a moment a short message lands as a favor rather than an ad. The customer you cleaned for last April is the easiest person in town to book this April, as long as the reminder arrives before they notice the streaks and search.
The plan is the goal. A customer on a spring and fall plan gives you two visits a year for no new marketing cost, and the message that sells the plan is the one that goes out after a good spring visit, offering a reserved fall date with screens and gutters as add-ons. Customers who paid for two one-time visits in a year are the warmest plan prospects you have, and the CRM can find them in a second.
There are two more lists. Quotes that never booked still have your price and your name; a note in the slow month with a plan offer brings some of them back. And the storefront accounts you already serve have neighbors: a short note to the manager asking whether the shop next door needs a quote, with a referral thank-you, builds the route one storefront at a time.
What window cleaner email and texts have to do
Permission first, then timing, then a message worth reading.
Record consent at the quote and the visit
Permission to text and email is asked on the booking form and by the receptionist, stored with its date and wording, and the CRM refuses to message anyone who declined. Written consent is the line between a reminder and a lawsuit.
Offer first pick of spring dates
In late winter, last year's customers get the first choice of spring slots before the general rush, which fills the calendar in order and rewards the people who already trust you.
Time the occasion reminders
A graduation note in early spring, a listing-prep note to realtor partners, a pre-holiday note in late fall and a fall plan offer after the spring visit, each written for your region's calendar and scheduled a year ahead.
Ask for the review while the glass is still clean
A text from your business number the evening of the visit with the direct link, asking the customer to mention the care taken inside the home if that is what they noticed. One ask, then silence.
Keep storefront accounts warm
A monthly service summary with the visit photos and a plain thank-you, and a once-a-season note asking about frequency changes or a neighboring business, sent to the manager who signs the invoice.
How we set up the list for a window cleaning company
Lists, consent and sending run from your CRM and your own accounts, so nothing disappears when a subscription ends.
Segments from the job records
Plan customers, one-time customers by month, two-visit prospects, open quotes, realtor partners and storefront managers, all built from the visits you already logged.
First-pick and fall-plan automations
The late-winter first-pick message and the post-spring fall offer go out on their own, with a booking link that reserves a date and creates the visit in the CRM.
Occasion messages written for your area
Five or six short notes a year, drafted after an interview about your climate and your busiest weeks; you approve them once and can edit them any time.
Registered texting with opt-out handled
Numbers registered with the carriers so the reminders arrive, STOP handled on its own, and each message logged against the customer.
Reporting by plan and one-time revenue
Plan sign-ups per campaign, rebookings by month, revenue from reminders against new leads and reviews gathered per message, so you see which notes filled the calendar.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for window cleaning, answered.
How often should a window cleaner message past customers?
Four to six times a year: first pick in late winter, a spring occasion note, the fall plan offer, a pre-holiday note and a review request after each visit. Beyond that the unsubscribes outrun the bookings.
Is it legal to text customers about spring booking?
Yes, when the customer gave written consent that you recorded at the quote or the visit. Without that record, no. See our TCPA texting guide for what the record must contain.
Should the spring message include a price?
Including the price for the same visit as last year removes the main reason people put it off. If it went up, say so and why in one sentence. Explained increases rarely cost a customer.
Can you write the messages?
Yes. We draft the first-pick note, the occasion notes, the plan offer and the review request after talking with you, match your voice, and schedule nothing until you have approved it.
What about customers from before we had any software?
If you have a phone number or email and a record that they were a customer, we import them. The opening message asks each of them to confirm they want to hear from you, and the list keeps only those who reply yes.
Email & SMS Marketing for window cleaning. Owned by you.
Start with the instant website checkup of your current site: your grade and top 3 fixes, no sign-up. Or get a free system quote for the whole window cleaning setup.
Instant website checkup