Write to the basements you inspected but did not sell, on the day it rains.
A waterproofing company's best list is not past customers. It is the homes an estimator inspected and did not sell, and the day to write to them is the morning after a storm. Past customers come second, with pumps to test and basements to finish. Both lists belong to you and keep producing work long after you stop paying a platform.
The list is full of people who said they would think about it
A large share of waterproofing proposals end with the homeowner saying they need to talk it over. Then the weather dries up and the problem stops feeling urgent. Those homes are the most valuable names you own: they have met your estimator, they have a drawing of their own foundation and a proposal with your name on it, and the next hard rain will send them straight back to Google unless your note is already sitting in their inbox that morning.
Past customers have their own reasons to hear from you. A sump pump wants a test before spring, a battery backup has a life, a dehumidifier has a filter, and a dry basement eventually becomes a finished one. Real estate agents and home inspectors are a third list, small and valuable, who need to hear a few times a year that you are fast and that your warranty transfers. None of these messages is a sales pitch; each one is useful on the day it arrives.
What email and texting have to do for a waterproofer
Permission comes first, then the trigger, then the words.
Collect consent at the inspection, in writing
The inspection form asks permission to email and to text, records the answer with a date, and the CRM refuses to text anyone who did not agree. The lawsuits in this area start with a text nobody asked for.
Segment by where the house stands
Inspected and not sold, financing declined, signed and installed, on a service plan, agents and inspectors, commercial contacts. Each group gets a different message; one blast to all of them wastes the list.
Send on rain, not on a calendar
A note the morning after a regional storm to the unsold inspections in the zip codes it hit, a pre-season pump test reminder to customers, a thaw note in late winter. Weather is what makes these messages feel helpful instead of pushy.
Renew service plans before the storm, not after
Pump test and battery visits are offered in late winter with one tap to book, so the plan renews while the basement is dry and the customer is calm.
Ask for the review after the first storm proves the system
The review request goes out after the first heavy rain following the install, with a line asking whether the floor stayed dry. A referral ask follows, with a plain thank-you for any neighbor they name.
How we build it for waterproofers
The lists, the consent records and the sending all run from your CRM through accounts in your name; nothing is rented.
Segments that build themselves
Every inspection, proposal and job already carries the address, the status and the consent flags, so the lists above exist without exporting a spreadsheet.
A storm message written in advance
Approved once, with blanks for the date and the towns, sent to the right zip codes in minutes after an event. The email version and the text version are both ready.
A year of seasonal notes
Thaw, pump season, dry-season finishing, before the ground freezes, agent update: each written for your region and your systems, scheduled a year out, editable any time.
Texting on registered numbers
Your numbers registered for business messaging so the texts deliver, with opt-outs handled automatically and each send recorded on the contact's record.
Numbers per message
Opens, replies, inspections requested and proposals signed, counted for each send, so you can see what the rain note and the pump reminder each brought in.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for basement waterproofing, answered.
Is texting homeowners about their basement legal?
With written consent recorded at the inspection, yes. Without it, marketing texts are where companies get sued. Our texting rules guide explains what counts as consent and what the opt-out language has to say.
How often should we write to unsold inspections?
A check-in a few weeks after the proposal, then only when there is a reason: a storm, the start of pump season, the fall window for exterior work. Several messages a year, each useful, is enough. Weekly is how you get unsubscribed.
What do we say to real estate agents?
Three things, a few times a year: how fast you can inspect a listing, that the warranty transfers and how, and the direct number for their clients. Keep it short; agents read on their phones between showings.
Can you write the messages for us?
Yes. We interview you about your systems and your season, write the storm note and the calendar in your voice, and you approve every message before it is scheduled.
Email & SMS Marketing for basement waterproofing. Owned by you.
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